César: Hello, welcome to another episode of Colivers Club powered by Mapmelon. Today we have Claire and Hadrien from Pomar. Welcome!
Claire: Hello, good morning!
Hadrien: Hello, how are you?
CĂ©sar: Great! Even in sunny Algarve itâs been rainy lately. I hope it ends soon so we can enjoy the sun.
Claire: Yes, itâs been intense, but the rain is good for agriculture.
Hadrien: Weâve had more rain this year than in the past 20 years. Now the reservoirs are full; weâre just waiting for the sunshine.
CĂ©sar: True. In summer weâll have plenty of sun and beach time.
Claire: Of courseâweâll start going to the beach in a few days; itâs already March.
César: I see you post a lot on Instagram. Those beach pics make office workers jealous and eager to join you at Pomar coliving.
Claire: Exactlyâpicnics, beach clean-ups⊠Thanks for having us.
César: My pleasure. I loved your project in the Algarve. How did it all start?
Hadrien: Weâre French and worked corporate jobs for about ten years. Claire was tired of that life and wanted something meaningful. Sheâs half-Portuguese and wanted to live here. I agreed, but only if it was a solid project. Claire suggested coliving. At that time there were zero colivings in Sotavento Algarveâfrom Faro to the Spanish borderâso we jumped in.
Claire: We had zero hospitality experience, but we renovated the family houses, got permits, loansâeverything. Thatâs how Pomar began.
César: Wow. What were your corporate roles?
Hadrien: Iâm an IT product manager for an insurance companyâand still am, working remotely.
Claire: We met at work; I was a product owner in advertising.
Hadrien: Digital products are one thing; bricks-and-mortar hospitality is another.
César: Biggest challenge?
Hadrien: Construction and bureaucracy. Everything needs a permit and each permit costs money. Patience is essential.
Claire: As a woman on site with our daughter, the builder ignored me for five months. I had to learn fastâdesign, 3-D plans, even the electrical layout overnight.
César: You learn a lot that way.
Hadrien: Building something physical from nothing is very rewarding.
Claire: Opening in winter was toughâempty garden, just two beta coliversâbut now winter occupancy is good.
Hadrien: Algarve is known for summer vacations, so we needed reasons for people to come in winter. Luckily the weather is usually great.
Claire: Except this weekendâthough one coliver got sunburned in February!
CĂ©sar: Perfect testimonial: âI got sunburned in February.â
Claire: Exactly.
César: Pomar 1 is moving to long-term rentals, right?
Claire: Yes. The government expropriated part of our land. We were shocked, but you canât stay stuck. Pomar 1 will house locals who need rentals, and weâre focusing on seasonal colivings.
CĂ©sar: So now you have Pomar na Serra in the countryside and Pomar na Cidade in winter. Whatâs next?
Hadrien: Pomar na Praiaânear the beachâopens in January. Big communal areas, pool, 15-minute walk to the sea.
César: Congrats!
Hadrien: Our model: rent large houses that sit empty in low season, turn them into colivings SepâJun, close in summer. Owners earn off-season income, and we boost the local economy.
Claire: We like energising the Algarve beyond retirees.
César: Seasonal ops mean moving furniture every year. How do you manage?
Hadrien: Storage, a solid local team, and recurring partnerships with the same owners. Each season gets easier.
CĂ©sar: You also partner with other colivingsâCactus (Tenerife), Same Same (Lisbon), Bitcommunity (Palermo). Why?
Claire: Collaboration beats competition. We share best practices, monthly problem-solving calls, common standards, and cross-recommend trusted, community-oriented colivings against the rise of âfakeâ colivings.
CĂ©sar: Love that. Hadrien, whatâs it like raising a family alongside coliving?
Hadrien: We keep a separate home but bring our five-year-old to the houses often. She speaks French, Portuguese, some English, and recognises other languagesâgreat diversity exposure. Boundaries were hard at first, but we found balance.
CĂ©sar: Before building Pomar youâd never stayed in a coliving. How did you design it?
Hadrien: By doing our own thing, not following trends. Authenticity, owner presence, and a balance of privacy and community.
Claire: People are lonely and disconnected. We wanted real, offline human interaction.
César: Remote work at home can feel terrible; a good coliving makes it awesome.
Claire: Exactly.
CĂ©sar: Quick recap: Pomar na Serra (mountains, SepâJun), Pomar na Praia (beach, from January), Pomar na Cidade (urban pop-up), plus a future workation service.
Hadrien: Yesâbuilding a network under the Pomar identity and offering locations to companies for short workations.
CĂ©sar: Final questionâwhat does coliving mean to you?
Claire: Connection and a sense of belonging. Iâve seen burnt-out guests sparkle again after two weeks. Tech canât replace that.
Hadrien: Meaningful community and lasting friendshipsâthatâs why we moved here.
CĂ©sar: Itâs been a pleasure. Pomar sounds amazing. Thanks for sharing and see you soon!
Claire: Obrigada! See you in Algarve.
Hadrien: Thank you, bye!
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